Objective
To provide rural women in India with right and timely information for each trimester of pregnancy utilizing interaction design principles.
Scope
Facilitate the timely delivery of accurate, trimester-specific maternity healthcare information to rural women in India, raising knowledge and awareness within underserved rural communities.
8 weeks
Duration
Mandrita Bhattacharyya
Anagha V
Rathod Priya Paresh
Team
Product design
Interaction design
Prototyping
Responsibilities
Blender
Figma
Premier Pro
Tools
/Process
The entire process included three phases - Research phase, Ideation phase and Execution phase
RESEARCH
Desk research
Existing solutions
Identifying needs
IDEATION
Potential ideas
Final solution
Features & working
EXECUTION
Information architecture
Visual design
Product prototype
How might we deliver accurate, accessible information on food, medicine, and physical activity to rural women in India during their maternity period, enabling informed health decisions.
Need Statement
Introducing a community shared maternity healthcare product to support healthy pregnancies for rural women in India.
/The Product (Introduction)
A phygital device for rural women of India to help them during their pregnancy by providing right information at the right time for a healthy pregnancy.
/Prototype Video (Know the product)
Throughout the design process, we applied Jesse James Garrett's elements of user experience to guide the development of the product from strategic phase to its final visual design.
/Method Followed
Jesse James Garette method
Elements of User Experience
Abstract
Concrete
STRATEGY
SCOPE
STRUCTURE
SKELETON
SURFACE
/Desk Research (Understanding about maternity healthcare in rural areas)
RESEARCH
1.3 million women
have lost their lives over the last 20 years due to preventable pregnancy complications, with a higher incidence in rural areas.
why rural maternity healthcare?
SOURCE - Trends in maternal morality in India over two decades in nationally representative surveys. BJOG: An International Journal of Obstetrics& Gynaecology
Why is it happening?
The Right Information
About food, medicine, and physical activity (What) is not reaching rural women in India (Who)
during their maternity period (When)
What will be the consequences?
Fetal Development: Lack of proper nutrition and health care will negatively effect the baby’s growth and development.
Birth Weight Issues: Bad maternal health will contribute to a unhealthy birth weight, increasing the risk of neonatal complications.
Increased Complications: Unhealthy habits will increase the risk of pregnancy complications such as gestational diabetes and preeclampsia.
Mental Well-being: Physical health is closely linked to mental health, lack of support from family and friends might cause stress and anxiety during pregnancy.
1
2
3
4
/Parental Health & Wellness
RESEARCH
Why is it important?
Pregnancy is an exciting time for parents-to-be. Everyday is another day closer to meeting your baby. However, if not careful, pregnancy can become complicated for both the mother and the child.
/Target Users
RESEARCH
Age
Education level
Technological background
Audience background/ family income
Women ageing between 18-30 years
Graduate from 6th-10th class
Has a smartphone with a QR scanner
Coming from a rural background with family income of 3k-7k per month
/Problems They Face
RESEARCH
SHE IS CONFUSED BY THE ONSLAUGHT OF DIFFERENT ADVICES
SHE IS UNABLE TO FOLLOW/STICK BY MEDIACL RECOMMENDATIONS
SHE STRUGGLES TO COMMUNICATE AT THE PRENATAL APPOINMENTS
SHE FEELS BURDENED BY HER FAMILY’S NEEDS AND EXPECTATIONS
Medical Staff
Pregnant woman
Rural community
/Stakeholders Involved
RESEARCH
/User Needs
RESEARCH
To have the right information at the right time, for a healthy pregnancy.
Right Information
A support system in their family, so it’s not a journey alone for the pregnant person.
Family Support
Physical and mental health awareness, not just within one household, but in the entire community
Community upliftment
/Other Existing Helping Aids
RESEARCH
Pregnancy tracking applications
Physical Trackers (JioVio Maternity Bracelet, Live saving bindis- Iodine deficiency)
Organic storytelling through skits and murals
Brochure and posters
In clinic videos
Pregnancy Buddies (Buddy support system)
ASHA workers
/How is sakhi different? (Features of the product)
IDEATION
The idea generates from the nostalgic community game of hopscotch played by people all around India.
The concept
Function & Features
Connecting pregnant women in rural areas with their ASHA workers or other emergency resources via call in case of emergencies that may arise at inconvenient times.
There will be a QR code dedicated to connect to emergency resources. Once scanned, will directly give a call to the community's ASHA worker.
The QR code will be in a sticker format so that each community can easily connect with their respective emergency providers.
Any emergency information provided will always be vetted by the doctors.
The game will provide information regarding the three main categories:
1. Food
2. Medicine
3. Physical activity
Under each month there are 5 immediate information for each category, from critical to important.
Information is provided both in the form of audio and visuals. The product also provide visual and auditory feedbacks when selecting different months and categories.
Information is provided both in the form of audio and visuals. The product also provide visual feedbacks when selecting different months and categories.
There are two figurines representing mother and their partner. The product senses the figurine and information provided will be customized accordingly.
The pregnancy period is divided within the hopscotch layout of the game as 9 months. It is further grouped under 3 trimesters.
Sakhi is be a board game that can be played by both the mother and their partner which will provide information about pregnancy related healthcare.
Sakhi:Friend
/Figuring Out The Look & Feel (Initial ideas)
IDEATION
Inspired from the look of a house
Selected idea for sakhi as a game in a box
/Sakhi At A Glance (Visual design of the product)
EXECUTION
Product details
Information on
how to use
Figurine placeholder
Months
Food, healthcare and exercise buttons
Infographics
Trimester
Screen
QR Code to scan for emergency contact
Working
Once you place the figurine on a month and click on the food button, an instruction on that lights up and shows up on the screen with audio and visual support.
Information structure (per month)
Food
Healthcare
Exercise
Instruction 1
Instruction 2
Instruction 3
Instruction 4
Instruction 5
Instruction 1
Instruction 2
Instruction 3
Instruction 4
Instruction 5
Instruction 1
Instruction 2
Instruction 3
Instruction 4
Instruction 5
Customised according to the pregnant women and her partner
Illustration
Font
Baloo
Color scheme
Exterior
Interior
Instruction screens
Iconography
/Crafting With Care (Making of the product)
EXECUTION
/Sakhi’s Final Look (Final product)
EXECUTION
/Exhibiting Sakhi (Prototype of the product)
EXECUTION
Thanks for Going through my work :)
Supporting healthy pregnancies for rural mothers-to-be
Interaction design
PRODUCT DESIGN